|
|
|
|
Poor Economics. The Surprising Truth about Life on Less Than 1 Dollar a Day (Penguin)
скидки на товар нигде нет ;( это обычная* цена - 1971.00 руб.
|
ОПИСАНИЕ ТОВАРА:
Why would a man in Morocco who doesn't have enough to eat buy a television?
Why do the poorest people in India spend 7 percent of their food budget on sugar?
Does having lots of children actually make you poorer?
This eye-opening book overturns the myths about what it is like to live on very little, revealing the unexpected decisions that millions of people make every day. Looking at some of the most paradoxical aspects of life below the poverty line - why the poor need to borrow in order to save, why incentives that seem effective to us may not be for them, and why, despite being more risk-taking than high financiers, they start businesses but rarely grow them - Banerjee and Duflo offer a new understanding of the surprising way the world really works.
|
|
|
Gigged. The Gig Economy, the End of the Job and the Future of Work (Random House)
скидки на товар нигде нет ;( это обычная* цена - 1976.00 руб.
|
ОПИСАНИЕ ТОВАРА:
GIGGED goes inside the Silicon Valley companies leading the way to this emerging ‘gig economy’. It tells the stories of the workers – from computer programmers to online comment moderators – who are getting by in a new wave of precarious, short-term employment. And it sketches out what tomorrow’s economy might look like: one where the fortunate get to work when they want, how they want, while the rest live lives of extraordinary hardship.
It might just be the future of work for all of us.
|
|
|
The Grid. The Master Model Behind Business Success (Random House Business)
скидки на товар нигде нет ;( это обычная* цена - 1976.00 руб.
|
ОПИСАНИЕ ТОВАРА:
This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business.
The Grid provides the mental scaffolding to help you:
· Evaluate and refine product and service ideas
· Reduce risk by considering the broader impact of strategic decisions
· Identify the root causes of business challenges
· Anticipate the impact of changes in the market and turn them to your advantage
· Collaborate more effectively across teams
Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making.
|
|
|
The Long Tail. How Endless Choice is Creating Unlimited Demand (Random House Business)
скидки на товар нигде нет ;( это обычная* цена - 1976.00 руб.
|
ОПИСАНИЕ ТОВАРА:
The new economics of culture and commerce
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?
In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.
Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new econ ...
|
|
|
Shortcut Your Startup. Ten Ways to Speed Up Entrepreneurial Success (Random House Business)
скидки на товар нигде нет ;( это обычная* цена - 1976.00 руб.
|
ОПИСАНИЕ ТОВАРА:
Think you know how to launch a successful business? Think again.
Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they've seen what makes some businesses thrive - and some fail.
Now, they draw on what they've learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong - and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success.
|
|
|
|
|
Turning the Flywheel. A Monograph to Accompany Good to Great (Random House Business)
скидки на товар нигде нет ;( это обычная* цена - 1976.00 руб.
|
ОПИСАНИЕ ТОВАРА:
The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic Good to Great, Jim Collins teaches readers how to create their own flywheel, how to accelerate the flywheel's momentum, and how to stay on the flywheel in shifting markets and during times of turbulence.
Combining research from his Good to Great labs and case studies from organisations like Amazon, Vanguard, and the Cleveland Clinic which have turned their flywheels with outstanding results, Collins demonstrates that successful organisations can disrupt the world around them - and reach unprecedented success - by employing the flywheel concept.
|
|
|
The Return of Depression Economics (Penguin)
скидки на товар нигде нет ;( это обычная* цена - 1976.00 руб.
|
ОПИСАНИЕ ТОВАРА:
Paul Krugman, winner of the 2008 Nobel Prize in economics, shows how today's crisis parallels the events that caused the Great Depression - and explains what it will take to avoid catastrophe.
In 1999, in The Return of Depression Economics, Paul Krugman surveyed the economic crises that had swept across Asia and Latin America, and warned that those crises were a warning for all of us: like diseases that have become resistant to antibiotics, the economic maladies that caused the Great Depression were making a comeback.In the years that followed, as Wall Street boomed and financial wheeler-dealers made vast profits, the international crises of the 1990s faded from memory. But now depression economics has come to America: when the great housing bubble of the mid-2000s burst, the U.S. financial system proved as vulnerable as those of developing countries caught up in earlier crises - and a replay of the 1930s seems all too possible.
In this new, greatly updated edition of The Return ...
|
|
|
Rethinking Competitive Advantage. New Rules for the Digital Age (Random House Business)
скидки на товар нигде нет ;( это обычная* цена - 1976.00 руб.
|
ОПИСАНИЕ ТОВАРА:
How your business can get ahead in the age of big tech
From the million-copy-bestselling author of Execution
'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' Forbes
Welcome to the age of big tech. The old rules no longer apply.
How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.
Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your busines ...
|
|
|
How To Save It. Fix Your Finances (Merky Books)
скидки на товар нигде нет ;( это обычная* цена - 1985.00 руб.
|
ОПИСАНИЕ ТОВАРА:
Fixing your finances starts with facing your finances.
This indispensable guide will help you confront the awkwardness of having conversations about your money and what to do with it.
In seven accessible chapters' financial wellness guru Bola Sol, will guide you through all your money essentials - from saving, to budgeting, dealing with your debt, building your credit, and taking your first steps to investing
Packed with practical tips and straightforward advice, this is the book that will change your relationship with money for the better.
|
|
|
The General Theory of Employment, Interest and Money (Wordsworth)
скидки на товар нигде нет ;( это обычная* цена - 2014.00 руб.
|
ОПИСАНИЕ ТОВАРА:
John Maynard Keynes (1883-1946) is perhaps the foremost economic thinker of the twentieth century. On economic theory, he ranks with Adam Smith and Karl Marx; and his impact on how economics was practiced, from the Great Depression to the 1970s, was unmatched.
The General Theory of Employment, Interest and Money was first published in 1936. But its ideas had been forming for decades ? as a student at Cambridge, Keynes had written to a friend of his love for 'Free Trade and free thought'. Keynes's limpid style, concise prose, and vivid descriptions have helped to keep his ideas alive - as have the novelty and clarity, at times even the ambiguity, of his macroeconomic vision. He was troubled, above all, by high unemployment rates and large disparities in wealth and income. Only by curbing both, he thought, could individualism, 'the most powerful instrument to better the future', be safeguarded. The twenty-first century may yet prove him right.
In The Economic Consequences of the Peace
|
|
|
|
|
A Quiet Word. Lobbying, Crony Capitalism and Broken Politics in Britain (Vintage books)
скидки на товар нигде нет ;( это обычная* цена - 2163.00 руб.
|
ОПИСАНИЕ ТОВАРА:
An explosive and revelatory account about the British lobbying industry and how it affects us all at every level of our lives.
Q. What's worth ?2,000,000,000, answers to no-one and operates out of public sight?
A. Britain's influence industry
The corporate takeover of democracy is no conspiracy theory - it's happening, and it affects every aspect of our lives: the food we eat, the places we live, the temperature of our planet, how we spend our money and how our money is spent for us. And much more.
A Quiet Word shows just how effectively the voice of public interest is being drowned out by the word in the ear from the professional persuaders of the lobbying industry. And if you've never heard about them, that's because the most effective lobbying goes unnoticed.
A Quiet Word shines the brightest of lights into one of the darkest and least-understood corners of our political culture. It is essential, urgent, authoritative readin ...
|
|
|
Superfreakonomics (Penguin)
скидки на товар нигде нет ;( это обычная* цена - 2165.00 руб.
|
ОПИСАНИЕ ТОВАРА:
The international bestselling Freakquel to Levitt and Dubner's Freakonomics, this book sees them looking deeper, questioning harder and uncovering even more hidden truths about our world, from global cooling to patriotic prostitutes, drunk walking to why suicide bombers should buy life insurance.
|
|
|
Freakonomics. A Rogue Economist Explores the Hidden Side of Everything (Penguin)
скидки на товар нигде нет ;( это обычная* цена - 2165.00 руб.
|
ОПИСАНИЕ ТОВАРА:
Assume nothing, question everything.
This is the message at the heart of Freakonomics, Levitt and Dubner's rule-breaking, iconoclastic book about crack dealers, cheating teachers and bizarre baby names that turned everyone's view of the world upside-down and became an international multi-million-copy-selling phenomenon.
|
|
|
The Joy of Tax (Corgi book)
скидки на товар нигде нет ;( это обычная* цена - 2165.00 руб.
|
ОПИСАНИЕ ТОВАРА:
In The Joy of Tax, tax campaigner Richard Murphy challenges almost every idea you have about tax. For him, tax is fundamentally about the ideas that shape the sort of society we want to live in, not technicalities. His intention is to demonstrate that there is indeed a joy in tax, and by embracing it we can create a fairer society and change the world for the better.
Tax has been a feature of human society for a very long time. Almost no one gives tax a good press even though, as Richard Murphy argues, it has been fundamental to the development of democracy the world over. Whilst we may not like tax very much, in contrast it is clear that we really do like the public services which governments provide. So much so, in fact, that for most of the last 300 years, people have been more than happy for governments to run deficits by spending more than they raise in taxation.
2008 apparently changed all that. The issues of debt, deficits, cuts and austerity have dominated the political agenda ever since. Virtually
|
|
|
Life's a Pitch. How to sell yourself and your brilliant ideas (Corgi book)
скидки на товар нигде нет ;( это обычная* цена - 2165.00 руб.
|
ОПИСАНИЕ ТОВАРА:
How to sell yourself and your brilliant ideas - the classic business book updated
The pitch is the absolute essence of modern business.
Ideas are the most valuable commodity in the modern economy and it is human skill which develops them.
However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...
So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre.
Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the auth ...
|
|
|
The Pomodoro Technique. The Life-Changing Time-Management System (Virgin books)
скидки на товар нигде нет ;( это обычная* цена - 2165.00 руб.
|
ОПИСАНИЕ ТОВАРА:
The Pomodoro Technique is about getting things done, now. Join in with this worldwide phenomenon and master the key to productivity using only a pen, some paper and a kitchen timer.
Available in bookshops for the first time, the internationally acclaimed time management system that has been used by millions, written by Francesco Cirillo, creator of the Pomodoro Technique.
We all face the same problem: we're constantly busy but we never seem to get anything done. We know we should focus on the task in hand, but it feels impossible with so many distractions and demands on our time.
We all need The Pomodoro Technique. This deceptively simple tool, now being used by more than 2 million people around the world, helps us regain control and achieve our goals. It transforms both work and home life by splitting days into 25-minute 'pomodoros', which focus our minds and make us far more productive.
Drawing on more than two decades of refinement and thin ...
|
|
|
More Human. Designing a World Where People Come First (Penguin)
скидки на товар нигде нет ;( это обычная* цена - 2165.00 руб.
|
ОПИСАНИЕ ТОВАРА:
In this fully revised and updated Sunday Times bestseller, Steve Hilton shows that we can create a more local, more accountable, more human way of living that will make us more productive, more fulfilled and ultimately happier.
Both campaigns are treating people like simpletons. In More Human, read the truth about Brexit, from someone who really knows.
In this powerful manifesto, Steve Hilton argues that the frustrations people feel with government, politics, their economic circumstances and their daily lives are caused by deep structural problems with the systems that dominate our modern world - systems that have become too big, bureaucratic and distant from the human scale. He shows how change is possible, offering us a more human way of living.
|
|
|
Cryptocurrency. The Future of Money? (Vintage books)
скидки на товар нигде нет ;( это обычная* цена - 2165.00 руб.
|
ОПИСАНИЕ ТОВАРА:
1988 saw the birth of the internet. 2008 gave us bitcoin. Today, cybercurrencies are changing the world we live in. What would a world without banks, credit cards or national currencies look like for all of us?
For centuries, the system that governs how money works has stayed the same. Now there's an alternative, and it puts us on the cusp of a revolution that could reshape our world. At the heart of this lie, cryptocurrencies, a technology with the transformative potential of the printing press or the internet. They bypass the elites and cut out the gatekeepers. Unlike traditional money, they don't have a nationality, they're digital and democratic. They are also lawless.
From Silicon Valley to the streets of Beijing, this is a story about a revolution in the making, a tale of human invention, and a guide to the future.
The perfect book for future proofing your money, let Cryptocurrency teach you everything you need to know about the future of finance.
|
|
|
The Everything Store. Jeff Bezos and the Age of Amazon (Corgi book)
скидки на товар нигде нет ;( это обычная* цена - 2167.00 руб.
|
ОПИСАНИЕ ТОВАРА:
The definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.
Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store', offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now...
Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionised manufacturing.
Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.
|
|
|
Framers. Human Advantage in an Age of Technology and Turmoil (Penguin)
скидки на товар нигде нет ;( это обычная* цена - 2167.00 руб.
|
ОПИСАНИЕ ТОВАРА:
The power of mental models to make better decisions.
We're always told that humans make bad decisions and that more data is better. But this is backwards: people are actually good at decisions because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future -- to meet this historical moment. Framers shows how.
|
|
|
|