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Основы маркетинга. 5-е европейское издание. Котлер Ф., Армстронг Г., Вероника В., Сондерс Д. (Диалектика)
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В книге Котлера, Армстронга, Вонг и Сондерса Основы маркетинга, 5-е европейское издание, авторы рассматривают ключевые понятия маркетинга с учетом новых перспектив. Отражая последние тенденции нашего меняющегося мира, авторы уделяют большое внимание сбалансированному маркетингу, который учитывает нужды потребителей и долгосрочные коммерческие интересы компаний.
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Книга МИФ (МИФ)
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Состав товараКартон, бумагаРазмер: 26х37 смКнига с клапанами и иллюстрациями, вырезанными лазером, расскажет о небе: слоях атмосферы, образовании погоды, жителях неба, летательных аппаратах и звездном небе.ИзготовлениеКитайПолДля мальчикаДля девочки
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The Ultimate Children's Classic Collection (7 Books) (Wordsworth)
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The perfect gift for any book-lover, this box set contains eight of the best children's classics ever written
Beautifully packaged in a ridged, matt-laminated slipcase with metallic detailing, complete with strikingly attractive, bespoke artwork, this would make an ideal Christmas present.
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Искусство переговоров. Что лучшие переговорщики знают, делают и говорят. Пилинг Н. (Претекст)
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Вообразите, что в любой ситуации на работе или в частной жизни вы способны искусно и творчески вести переговоры, точно зная, какую выбрать стратегию и тактику, и, что ещё важнее, добиваясь того, чего хотели, и даже немного большего. Эта книга предоставит вам все, что нужно для того, чтобы стать блестящим переговорщиком. Автор тщательно, с множеством примеров анализирует основные этапы переговоров: подготовка, вступление в контакт, торг, заключение соглашения и обеспечение его соблюдения. Рассматривает правильные и неправильные подходы к ведению переговоров, приводит много инсайдерских советов, помогая вам добиться желаемого результата с наименьшим напряжением.По сравнению с первым изданием книга дополнена новыми примерами сценариев переговоров, часто встречающихся в повседневной жизни: о покупке или продаже дома, автомобиля, бытовой техники, приемке строительных или ремонтных работ, проводимых в вашем доме, и получении других услуг. Успехи в переговорах — ключ к благополучию и процветанию.Книга предназначена
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Mary Poppins. The Complete Collection (Harper Collins UK)
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Discover the joy and wonder of Mary Poppins in the classic adventures!
This fantastic omnibus edition contains all six original Mary Poppins stories: Mary Poppins, Mary Poppins Comes Back, Mary Poppins Opens the Door, Mary Poppins in the Park, Mary Poppins in Cherry Tree Lane / Mary Poppins and the House Next Door (2-in-1 edition).
When their new nanny, Mary Poppins, arrives on a gust of the East Wind, greets their mother, and slides up the banister, Jane and Michael’s lives are turned magically upside down.
Familiar to anyone who has seen the film or the West End adaptation, you can now read all six of these wonderfully original tales about Jane and Michael’s adventures with the magical Mary Poppins. In each book Mary takes the children on the most extraordinary outings: to a fun fair inside a pavement picture; to visit Uncle Andrew who floats up to the ceiling when he laughs; on a spectacular trip to see the Man-in-the-Moon! With her strict but fair, no-nonsense attitude, combined with ama ...
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The Quentin Blake Treasury (Jonathan Cape)
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The Quentin Blake Treasury contains:
All Join In
Quentin Blake's Nursery Rhyme Book
Patrick
Angelica Sprocket's Pockets
Mister Magnolia
Quentin Blake's ABC
Cockatoos
Angel Pavement
Mrs Armitage Queen of the Road
Meet Mister Magnolia, with only one boot! Peer into Angelica Sprocket's Pockets! Set off with Mrs Armitage Queen of the Road, be whisked away by the music of the extraordinary Patrick and soar into the air on the wings of Angel Pavement. Discover the crazy counting of the mischievous Cockatoos and the most enjoyable alphabet ever in Quentin Blake's ABC. And finally, join in at the top of your voice with the verse and songs of Quentin Blake's Nursery Rhyme Book and All Join In!
From Quentin's very first picture book to his most recent adventures, this collection spans and celebrates his astonishing career. There's inspiration and exuberance, wit and wonder, joy and jollity to be found within these pages; we can't wait for you to explore them…
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Winnie and Wilbur: Gigantic Antics and other stories (Oxford)
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In twelve fabulous young fiction stories Winnie and Wilbur meet aliens, ancient Greeks and even an abominable snowman. All illustrated in black line detail by Korky Paul. Perfect first chapter books for new readers. The spellbinding new look of this bestselling series celebrates the wonderful relationship shared by Winnie and her cat, Wilbur. Since 1987 they have been delighting children and adults all over the world and more than 7 million books have been sold.
Winnie and Wilbur will be touring with Milkshake Live in 2017 and the Birmingham Rep in 2018.
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Winnie and Wilbur Meet Santa with audio (+CD) (Oxford)
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When Winnie and Wilbur write their letters to Santa they never imagine that they are actually going to meet him on Christmas Eve! After the crisis of Santa getting stuck in their chimney, Winnie and Wilbur join him on his sleigh in a desperate race against time to make sure children everywhere wake up to stockings filled with presents on Christmas morning. What a magical memorable night! It's a fun and festive Winnie and Wilbur adventure! This edition comes with an accompanying CD for entertaining listening! Korky Paul's intricate artwork is full of madcap humour and crazy details to pore over. The spellbinding new look of this bestselling series celebrates the wonderful relationship that exists between Winnie the Witch and her big black cat, Wilbur. Since Winnie and Wilbur first appeared in 1987 they have been delighting children and adults in homes and schools all over the world and more than 7 million books have been sold. Winnie and Wilbur will be hitting TV screens worldwide in 2017, airing in
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This Moose Belongs to Me (Harper Collins UK)
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Winner of the Irish Book Awards Children's Book of the Year 2012 and the Honour Award for Illustration from Childrens' Books Ireland, 2013. An exquisite new book, featuring a boy and his moose, from internationally bestselling, multi-prize-winning picture book creator, Oliver Jeffers. "Wilfred owned a moose. He hadn't always owned a moose. The moose came to him a while ago and he knew, just KNEW, that it was meant to be his. He thought he would call him Marcel." Most of the time Marcel is very obedient, abiding by the many rules on How to Be a Good Pet. But one dark day, while deep in the woods, someone else claims the moose as their own...Is Marcel really Wilfred's pet after all? An beautifully-illustrated, witty and thought-provoking story, exploring the concept of ownership.
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How to Be Good at Science, Technology, and Engineering (Dorling Kindersley)
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Little scientists will understand science in seconds with this essential homework-helping guide. Learn about everything from molecules and magnetism to rockets and radio waves and find out how a hot-air balloon rises, how erosion flattens mountains, how light waves zip through space, and how the human eye sees colours!
With STEM (science, technology, engineering, and maths) subjects ever more important in today's technological world, How to be Good at Science, Technology, and Engineering is the perfect book to inspire and educate inquisitive young minds and prepare them for the future. This is the perfect homework guide for parents and their children, with all core curriculum areas of science included.
Cool illustrations show the appliance of science in the real world: see how microchips, tractors, and suspension bridges work. Hands-on projects feature fun experiments to try at home or school: try polishing old coins in vinegar, or make an erupting volcano with baking soda.
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Inventions. A Children's Encyclopedia (Dorling Kindersley)
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This stunning visual guide explores and explains the greatest inventions, ideas, and discoveries throughout the ages, and introduces their inventors.
Discover the first inventions, from fire, stone tools, and the wheel to ploughs and paper, that shaped societies and grew mighty civilizations and empires such as those in ancient Greece, ancient Rome, and ancient China.
In the centuries that followed, "Eureka" moments abounded, with James Watt's steam engine during the Industrial Revolution, Henry Ford's car assembly line at the start of the 20th century, the Wright brothers' flying machines, Thomas Edison's light bulb, John Logie Baird's television, and so much more.
Read about more recent, era-defining moments during the Digital Revolution, such as the first website developed by Tim Berners-Lee, and the growth in the use of robotics in industry and at home.
Inventions A Children's Encyclopedia reveals the stories behind crucial and quirky contrap ...
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Timelines of Everything (Dorling Kindersley)
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From dinosaurs and Vikings to aircraft and robots, discover everything you need to know about history in this incredible collection of timelines for curious young minds.
Timelines of Everything takes you on a whirlwind journey through time, from the Big Bang to the modern world. Packed with more than 130 illustrated timelines, this unique children's encyclopedia gives you all the general knowledge you need, from the most bloodthirsty pirate of all time to the first crime to be solved by studying fingerprints.
There are also key breakthroughs of the Industrial Revolution, as well as fun histories of spies and board games. History really does come alive as every timeline is explored using beautiful, detailed illustrations and straightforward, easy-to-read text.
With timelines on such a diverse range of subjects, Timelines of Everything is the ultimate guide to history for kids.
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Knowledge Encyclopedia. Science (Dorling Kindersley)
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An amazing encyclopedia with a ground-breaking new visual approach to science, illustrated with jaw-dropping details of the natural world and the wonders of the Universe.
Stunning computer-generated images pack the pages of this encyclopedia to reveal and explain spectacular aspects of the scientific world. Bursting with astonishing 3D images, Knowledge Encyclopedia Science! shows core science in stunning detail, from atomic particles and universal forces to life in all its diversity.
Illustrated in colour throughout, this book is packed with essential information and quirky facts that will appeal to both curious children and interested adults. Easy-to-read, informative text encourages reading, and stunning artworks created with the latest CGI technology make it fun for families to learn something new on every page.
Adopting an inventive approach to science that goes beyond the basic school curriculum, Knowledge Encyclopedia Science! interweaves core physics, chemistry, and biology topics wi ...
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The Ecology Book (Dorling Kindersley)
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Explore ecology in this accessible introduction to how the natural world works and how we have started to understand the environment, ecosystems, and climate change.
Using a bold, graphic-led approach, The Ecology Book explores and explains over 85 of the key ideas, movements, and acts that have defined ecology and ecological thought. The book has a simple chronological structure, with early chapters ranging from the ideas of classical thinkers through to attempts by Enlightenment thinkers to systematically order the natural world. Later chapters trace the evolution of modern thinking, from the ideas of Thomas Malthus, Henry Thoreau, and others, right the way through to the political and scientific developments of the modern era, including the birth of the environmental movement and the Paris Agreement.
The ideal introduction to one of the most important subjects of our time.
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Philosophy. A Visual Encyclopedia (Dorling Kindersley)
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The perfect book for young readers looking to explore some of life's biggest questions.
Thousands of years ago, ancient philosophers asked some important questions: "What is real?", "What is everything made of?", "Why does evil exist?", and "What can I know?" These questions have gone on to spark passionate debates about our existence and how we understand the world around us.
In this engaging and accessible introduction to philosophy, readers aged 11+ will be introduced to a variety of philosophical ideas through the teachings of Plato, Confucius, Simone de Beauvoir, and many more.
Vibrant, reader-friendly illustrations bring the history of ideas and thinking to life, and provide topics for reflection and debate. With biographies of the most influential philosophers from around the world, young readers will explore the questions that have been fundamental to the development of scientific study, logical thinking, religious bel ...
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The Physics Book (Dorling Kindersley)
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Explore the laws and theories of physics in this accessible introduction to the forces that shape our Universe, our planet, and our everyday lives.
Using a bold, graphic-led approach The Physics Book sets out more than 80 key concepts and discoveries that have defined the subject and influenced our technology since the beginning of time. Seven themed chapters examine the history and developments in areas such as energy and matter, and electricity and magnetism, as well as quantum, nuclear, and particle physics.
Eureka moments abound: from Pythagoras's observations of the pleasing harmonies created by vibrating strings, and Galileo's experiments with spheres, to Isaac Newton's apple and his conclusions about gravity and the laws of motion. You'll also learn about Albert Einstein's insights into relativity, how the accidental discovery of cosmic microwave background radiation confirmed the Big Bang theory, the search for the Higgs boson particle, and why most of our Universe ...
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Myths, Legends, and Sacred Stories (Dorling Kindersley)
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From lightning-wielding Zeus, the supreme Greek god, to protective Hathor, the Egyptian goddess of love - heroes, gods, and monsters are brought to life in these retellings of myths from around the world.
Myths, Legends, and Sacred Stories is a children's book that invites you to explore all the well-known stories from Greek and Norse mythology, and a range of other cultures across more than 100 tales.
Discover the fascinating myths of Anansi, the West African trickster god who takes the form of a spider; the story of the Wawilak Sisters of Arnhem Land in northern Australia, who form the land as they walk across it; or the Slavic tale of Ivan as he chases the mischievous Firebird.
Read about ferocious, man-eating monsters such as the Minotaur and Fafnir the dragon, and the legendary heroes that fought them, like Theseus and Sigurd. Also included are the legends of Robin Hood, and of King Arthur and the Knights of the Round Table, epics from Asia, such as the Mahabharata and Gilgamesh, a ...
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Dinosaurs and Other Prehistoric Life (Dorling Kindersley)
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Travel back in time to when dinosaurs roamed the earth with this awe-inspiring dinosaur book for curious kids aged 7-9.
The prehistoric word of dinosaurs is so much bigger than young minds can fathom and there is always more to learn. Dinosaurs and other Prehistoric Life is a stunning dinosaur encyclopedia for young readers to explore, with reference pages packed with fascinating information, little learners will be captivated as they travel through the history of the Earth. From Tyrannosaurus and sabre-toothed cats, to ferns and woolly mammoths, this collection of amazing dinosaurs, plants, and other prehistoric life will wow children and many adults too - providing something for everyone to love!
Showcasing more than 90 remarkable fossils, such as a fearsome Tyrannosaurus skull, delicate fern leaf, and perfectly preserved woolly mammoth, each plant or animal featured is shown both photographically and illustrated, and children will love poring over the detailed close-up images.The ...
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An Anthology of Aquatic Life (Dorling Kindersley)
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Dive into the wondrous world of water and discover the stories of more than 100 incredible aquatic lifeforms.
The underwater world is so much bigger than young minds can fathom and there is always more to learn. An Anthology of Aquatic Life is a stunning ocean encyclopedia for young readers to explore, with reference pages packed with fascinating information, little learners will be captivated as they discover the facts, stories and myths behind their favourite sea-life animals.
From the deepest, widest ocean to the tiniest puddle, this beautiful compendium takes young readers on an enthralling journey through the aquatic world, meeting amazing animals, ingenious plants, and much more along the way. Stunning photography and gorgeous illustrations complement storybook descriptions about each lifeform, and children can uncover hundreds of fascinating facts as they read. Did you know that elephant seals can hold their breath underwater for more than an hour, or that the brown basilisk r ...
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The Wonders of Nature (Dorling Kindersley)
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Uncover awe-inspiring stories behind the natural world with this nature book for curious kids aged 7-9.
The world is filled with curious objects such as amazing rocks and minerals, microscopic life, plants, animals and more. The wonders of wildlife are so much bigger than young minds can fathom and there is always more to learn! The Wonders of Nature is a stunning nature encyclopedia for young readers to explore, with reference pages packed with fascinating information, little learners will be captivated as they dive into this collection of 100 remarkable items from the natural world, from orchids to opals and lichens to lizards and so much more! Each plant, animal, and rock is shown both photographically and illustrated, and children will love poring over the detailed close-up images.
The storybook descriptions let you discover the myths and legends surrounding both organisms and gemstones, as well as key facts about their natural history. Find out how the prowling jaguar uses spots ...
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